________ are associations that are not necessarily unique to the brand but may in fact be shared with other brands.
A) Brand cells
B) Points-of-competitive field
C) Points-of-difference
D) Brand positions
E) Points-of-parity

Question

Quizplus · Accepted Answer

Points-of-parity are associations that are not necessarily unique to the brand, but are shared with other brands that are considered as necessary for a brand to be considered as a legitimate player in a certain product or service category. These associations help consumers perceive the brand as credible and capable of delivering the basic expectations of the category.

________ Are Associations That Are Not Necessarily Unique to the Brand