Which of the following statements would most closely match to Volvo's value proposition for its station wagon line?
A) Old-world styling for a new-world car.
B) The whole family will fit in comfort.
C) The safest, most durable wagon in which your family can ride.
D) Styling from the twenty-first century and beyond.
E) Diversity of uses, diversity of users.

Question

Quizplus · Accepted Answer

Volvo's value proposition for its station wagon line is safety and durability for families, as emphasized by the "safest, most durable wagon" statement. Option B also relates to the family-oriented nature of the wagon, but safety and durability are the primary focus of the Volvo brand. Options A, D, and E do not align as closely with Volvo's core values.

Which of the Following Statements Would Most Closely Match to Volvo's