Marketers would rather attract one heavy user than several light users.

Name: Marketers would rather attract one heavy user than several light users.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

This statement is true because heavy users are more likely to make repeat purchases and generate more revenue for the company. They also have a strong influence on others, potentially attracting more customers. By targeting heavy users, marketers can increase the overall profitability of their campaigns.

Marketers Would Rather Attract One Heavy User Than Several Light