When a marketer of wines researched its market based on benefit expectations, it found that a large segment (Image Seekers) with a 20 percent share like to buy from wineries that have been around a long time.

Question

Quizplus · Accepted Answer

The statement describes a market segmentation approach based on benefit expectations, but the specific detail about "Image Seekers" preferring wineries that have been around a long time is not universally applicable or verified information without context from a specific study or source. Market segments can vary widely in their preferences.

When a Marketer of Wines Researched Its Market Based on Benefit