A marketing manager targeting Generation Y should be aware that this group is turned off by
A) the "soft sell".
B) overt branding practices.
C) cool events.
D) online buzz.
E) unconventional sports.

Question

Quizplus · Accepted Answer

Generation Y is known for being skeptical of traditional advertising and branding practices. Instead, they respond better to brands that are authentic and focus on providing value rather than just promoting themselves. Therefore, overt branding practices are likely to turn them off.

A Marketing Manager Targeting Generation Y Should Be Aware That