In segmenting its markets, an aluminum company first looked at which end-use market to serve: automobile, residential, or beverage containers. This is an example of ________.
A) macrosegmentation
B) microsegmentation
C) multiple segments
D) need-based segmentation
E) industry segmentation

Question

Quizplus · Accepted Answer

This is an example of macrosegmentation as the company is dividing the market based on broad categories such as end-use markets.

In Segmenting Its Markets, an Aluminum Company First Looked at Which