If a marketer is seeking to segment a business market, which of the following variables is so pupular with marketers because they are often associated with consumer needs and wants?
A) operating variables
B) personal characteristics
C) purchasing approaches
D) demographic
E) situational factors

Question

Quizplus · Accepted Answer

Demographic variables such as age, gender, income, education, and occupation are commonly used by marketers because they are often linked to consumer needs and preferences. For example, a marketer targeting working professionals might use occupational segmentation to develop specialized products and services for this group's specific needs. Similarly, age or income segmentation might be useful for developing products and services aimed at millennials or affluent consumers, respectively.

If a Marketer Is Seeking to Segment a Business Market