If an organization's marketing department wished to create "segment storyboards" to test the attractiveness of each segment's positioning strategy, this action would most likely occur in the ________ step of the segmentation process.
A) marketing-mix strategy
B) needs-based segmentation
C) segment identification
D) segment "acid test"
E) segment profitability

Question

Quizplus · Accepted Answer

Creating "segment storyboards" to test the attractiveness of each segment's positioning strategy aligns with the segment "acid test" step. This step involves evaluating the proposed value propositions and messaging for each segment to ensure they are compelling and differentiated before finalizing the segmentation strategy.

If an Organization's Marketing Department Wished to Create "Segment Storyboards