Business marketers can stimulate problem recognition by
A) direct mail, telemarketing, and calling on prospects.
B) requesting testimonials from existing customers.
C) encouraging the Better Business Bureau to release statistics.
D) consumer advertising.
E) trade directories.

Question

Quizplus · Accepted Answer

Direct mail, telemarketing, and calling on prospects are active strategies that business marketers use to directly engage with potential customers, thereby stimulating problem recognition by highlighting issues or needs that their products or services can solve.

Business Marketers Can Stimulate Problem Recognition by