The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.
A) reversing
B) distributing
C) developing
D) researching
E) communicating

Question

Quizplus · Accepted Answer

The last step in the value creation and delivery sequence is promoting and communicating the value to customers through the sales force, sales promotion, advertising, and other communication tools. Therefore, the best choice is E, communicating.

The Last Step in the Value Creation and Delivery Sequence