The first phase of the value creation and delivery sequence is ________ that represents the "homework" marketing must do before any product exists.
A) target marketing
B) projective thinking
C) service consideration
D) market research
E) choosing the value

Question

Quizplus · Accepted Answer

The first phase of the value creation and delivery sequence is "choosing the value," which involves identifying the target market and determining the value proposition before any product development begins.

The First Phase of the Value Creation and Delivery Sequence