Explain the differences in strategies formulated at the corporate and at the SBU levels.

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Corporate-level strategy deals primarily with management of a portfolio of several or many SBUs and perhaps secondarily with raising the capital required to finance their endeavors. Strategy at the level of the individual SBUs is concerned with developing resources and competencies, competing in product and service markets, confronting competitors in those markets, creating and sustaining a competitive advantage, and responding to other changes in the external environment.

Explain the Differences in Strategies Formulated at the Corporate and at the SBU