The preferred, preferred performance -based approach preferred particularly by affiliate marketing programs is:
A) cost per mille
B) cost per click
C) cost per affiliate
D) Cost per action

Question

Quizplus · Accepted Answer

Cost per action (CPA) is preferred in affiliate marketing as it ensures payment is made only when a specific action, like a sale or lead, is completed, aligning costs directly with performance.

The Preferred, Preferred Performance -Based Approach Preferred Particularly by Affiliate