Cost per thousand is a useful tool for choosing between:
A) broadcast media
B) all media vehicles
C) only print media
D) web alternatives
Correct Answer:
Verified
Q50: Common post-testing procedures for advertising are:
A) recognition
Q51: A major advantage to newspaper advertising has
Q52: To reach targeted audiences, one of the
Q53: Maximum selectivity is provided with which medium?
A)
Q54: In healthcare, the media vehicle found to
Q56: The preferred, preferred performance -based approach preferred
Q57: A content-based metric in advertising is:
A) cost
Q58: The budgeting that assumes the relationship is
Q59: The method of budgeting for promotion that
Q60: Missionary activity of a sales force is
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