McDonaldization refers to which of the following?
A) The spread of McDonalds around the world
B) The global brand McDonalds
C) The push for uniformity of brand messaging across the globe
D) The tendency for all fast food chains to copy McDonalds
Correct Answer:
Verified
Q2: Which of the following is a key
Q3: The unidirectional flow from the centre is
Q4: Unidirectional flow of brands from more affluent
Q5: Multi-directional and interrelated flows of brands independent
Q6: What is an example of glocalization?
A) Global
Q7: What is an example of globalization?
A) Global
Q8: What is an example of deterritorialization?
A) Global
Q9: What is a key assumption of deterritorialization?
A)
Q10: What is a key assumption of glocalization?
A)
Q11: What is a key assumption of globalization?
A)
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