To launch a brand one needs to communicate with users. Which strategy should you adopt?
A) Define a very narrow target and aim to make them fanatically loyal
B) Market to as many users as possible
C) Define the brand's position with broad appeal
D) Initially target one group and then aim to build the brand's appeal to all users within the category

Question

Quizplus · Accepted Answer

Initially targeting one group allows for focused marketing efforts and brand positioning, which can then be expanded to appeal to a broader audience as the brand gains recognition and loyalty.

To Launch a Brand One Needs to Communicate with Users