How is the ideological frame of reference generated?
A) Employing an agency to identify what is important to younger consumers
B) An external analysis to identify important trends
C) Research that delves into the firm's backstory and its image with key stakeholders
D) All of these
Correct Answer:
Verified
Q9: After developing a position, you should launch
Q10: Positioning involves answering which of the following
Q11: A brand position must meet four tests.
Q12: Positioning research involves two key things -
Q13: The user frame of reference is useful
Q15: To launch a brand one needs to
Q16: What type of segmentation should one use
Q17: What considerations go into choosing a segment?
A)
Q18: What is a benefit of a user
Q19: User personas contain a number of things.
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