Question 1

Purposive sampling is a form of probability sampling.

Accepted Answer

Purposive sampling is a non-probability sampling method where the researcher selects participants based on specific characteristics or qualities, rather than random selection.

Question 2

The goal of purposive sampling is to sample cases/participants in a strategic way, so that those sampled are relevant to the research questions that are being posed.

Accepted Answer

Purposive sampling involves selecting participants based on specific characteristics or qualities that align with the research objectives, ensuring that the sample is relevant to the study's questions.

Question 3

Which of the following is not a purposive sampling approach?
A) Theoretical sampling
B) Snowball sampling
C) Opportunistic sampling
D) Cluster sampling

Accepted Answer

Cluster sampling is a probability sampling method, not a purposive sampling approach.

Question 4

Theoretical sampling is a form of purposive sampling associated with a qualitative data analysis approach known as grounded theory.

Accepted Answer

Theoretical sampling is used in grounded theory to collect data that will help develop and refine theoretical concepts, focusing on relevance to the emerging theory rather than representativeness.

Question 5

In theoretical saturation, the researcher acknowledges that they need to collect more data to substantiate the categories they've identified.

Accepted Answer

In theoretical saturation, the researcher determines that no new data is needed because the categories are well-developed and further data collection will not add new insights.

Question 6

Snowball sampling is:
A) All of the below
B) A form of convenience sampling
C) Not a random sampling approach
D) A method where the researcher makes contact with a small group of people and uses them to make contact with others.

Accepted Answer

Snowball sampling is a non-random sampling approach where the researcher makes contact with a small group of people and uses them to make contact with others.

Question 7

Snowball sampling is a form of convenience sampling

Accepted Answer

Snowball sampling is considered a form of convenience sampling because it relies on referrals from initial subjects to recruit additional participants, making it non-random and based on accessibility.

Question 8

In snowball sampling, the researcher gathers different contacts but is careful that they will never meet each other or get to know of the purpose of the research.

Accepted Answer

Snowball sampling involves existing study subjects recruiting future subjects from among their acquaintances, meaning they are likely to know each other and may be aware of the research purpose.

Question 9

What is generic purposive sampling?
A) When the researcher purposely creates a generic sampling frame.
B) When the researcher establishes criteria concerning the kinds of cases needed to address the research questions, identifies appropriate cases, and then samples from those cases that have been identified.
C) When the researcher establishes a generic set of questions to ask his or her participants.
D) When the researcher reviews many samples generically.

Accepted Answer

Generic purposive sampling involves the researcher setting criteria for the types of cases needed to address the research questions, identifying suitable cases, and then sampling from those identified cases.

Question 10

Why is an ethnographic study unlikely to use a probability sample?
A) Because the aim of understanding is more important than that of generalization.
B) Because the researcher cannot control who is willing to talk to them.
C) Because it is difficult to identify a sampling frame.
D) All of the above

Accepted Answer

Ethnographic studies focus on in-depth understanding of cultural or social phenomena, making generalization less important. Researchers often face challenges in controlling participant selection and identifying a comprehensive sampling frame.

Question 11

At the outset of any qualitative research project, the researcher should be able to determine how many people should be interviewed.

Accepted Answer

In qualitative research, the number of interviews is often determined iteratively, based on reaching data saturation rather than a predetermined number.

Question 12

In most Business Research, saturation is claimed, justified and explained.

Accepted Answer

Saturation is often claimed in qualitative research, not necessarily in most business research, which can include both qualitative and quantitative methods.

Question 13

According to Hammersley and Atkinson (1995), what two issues need to be considered in the context of sampling?
A) Context and snowballing
B) Context and construct
C) Context and time
D) Context and participant personalities

Accepted Answer

The answer of According to Hammersley and Atkinson (1995), what...

Question 14

Purposive sampling can involve more than one sampling approach.

Accepted Answer

Purposive sampling can involve multiple approaches, such as criterion sampling, expert sampling, or snowball sampling, to select participants based on specific characteristics or purposes.

Question 15

Researchers should never introduce a sense of purposiveness to a snowball sample

Accepted Answer

Introducing purposiveness can help researchers ensure that the sample includes diverse perspectives or specific characteristics relevant to the study, enhancing the quality and relevance of the findings.

Quiz 18: Sampling in Qualitative Research

Purposive sampling is a form of probability sampling.

The goal of purposive sampling is to sample cases/participants in a strategic way, so that those sampled are relevant to the research questions that are being posed.

Which of the following is not a purposive sampling approach?

Theoretical sampling is a form of purposive sampling associated with a qualitative data analysis approach known as grounded theory.

In theoretical saturation, the researcher acknowledges that they need to collect more data to substantiate the categories they've identified.

Snowball sampling is:

Snowball sampling is a form of convenience sampling

In snowball sampling, the researcher gathers different contacts but is careful that they will never meet each other or get to know of the purpose of the research.

What is generic purposive sampling?

Why is an ethnographic study unlikely to use a probability sample?

At the outset of any qualitative research project, the researcher should be able to determine how many people should be interviewed.

In most Business Research, saturation is claimed, justified and explained.

According to Hammersley and Atkinson (1995) , what two issues need to be considered in the context of sampling?

Purposive sampling can involve more than one sampling approach.

Researchers should never introduce a sense of purposiveness to a snowball sample