Administered vertical marketing systems occur when one member of the channel:
A) is more powerful than the others.
B) has to coordinate the flow of multiple products or services.
C) has been involved in the coordination of both revenue and information systems for multiple channel members.
D) All of these are correct.

Question

Quizplus · Accepted Answer

In an administered vertical marketing system, one member of the channel is more powerful than the others and uses its influence to coordinate the activities of the other members without formal ownership or contractual agreements.

Administered Vertical Marketing Systems Occur When One Member of the Channel