In which of the following is there coordination between channel members but not common ownership?
A) Coordinated vertically integrated system
B) Corporate coordinated vertically managed system
C) Franchised managed system
D) Administered vertical marketing system

Question

Quizplus · Accepted Answer

In an administered vertical marketing system, coordination is achieved through the power and influence of one dominant channel member, rather than through common ownership or contractual agreements.

In Which of the Following Is There Coordination Between Channel