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The Importance of Service Process Quality Is Best Seen in Health

Question 35

Multiple Choice

The importance of service process quality is best seen in health care because:


A) customers want to have easy access in every service situation.
B) many medical malpractice suits have no clinical reason but have been a function of how the service was delivered.
C) the process quality affects consumer perception of the price-value relationship.
D) in the era of transparency metrics are being developed on service process quality.

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