Which of the following terms refers to the establishment of worldwide operations and the development of standardized products and marketing?
A) customization
B) globalization
C) nationalization
D) internationalization

Question

Quizplus · Accepted Answer

Globalization refers to expanding operations and developing standard products/marketing strategies in multiple countries. Customization involves tailoring products/marketing to specific local markets. Nationalization refers to government ownership/control of industries. Internationalization refers to conducting business in multiple countries but may not involve standardized products/marketing.

Which of the Following Terms Refers to the Establishment of Worldwide