Which of the following terms refers to the strengths that allow companies to outperform rivals?
A) affective appeals
B) comparative advantage
C) organizational culture
D) distinctive competencies

Question

Quizplus · Accepted Answer

Distinctive competencies refer to the unique strengths that enable a company to outperform its competitors. These competencies can include factors such as superior technology, efficient production techniques, strong distribution channels, or innovative marketing strategies. Having distinctive competencies can give a company a competitive advantage in the market. Affective appeals are emotional advertising techniques, comparative advantage refers to the ability to produce goods or services at a lower cost than competitors, and organizational culture refers to the shared attitudes and beliefs that shape behavior within a company.

Which of the Following Terms Refers to the Strengths That