In order to develop a multi-attribute attitude model of its customers,a retailer should gather information about all of these BUT:
A)the alternative stores the customers consider.
B)the benefits customers consider when making their store choices.
C)the importance weights customers attach to the features they consider when choosing a store.
D)customers' belief ratings of each store's performance on the characteristics when selecting a store.
E)the customer's age,education and income levels.

Question

Quizplus · Accepted Answer

All of these are needed market research when developing a multi-attribute attitude model except the information of age,income and education.The model focuses on attitudes,not demographic information.

In Order to Develop a Multi-Attribute Attitude Model of Its