According to Porter's model of competitive strategy, which of the following is a generic strategy? 1. Differentiation. 2. Competitive advantage. 3. Focused differentiation. 4. Cost focus.
A) 2 only
B) 3 and 4 only
C) 1, 3, and 4 only
D) 1, 2, 3, and 4

Question

Quizplus · Accepted Answer

Porter's model includes three generic strategies: Differentiation, Cost Leadership, and Focus. Focus can be further divided into Cost Focus and Differentiation Focus (Focused Differentiation). Competitive advantage is not a strategy but an outcome.

According to Porter's Model of Competitive Strategy, Which of the Following