Objectives of a direct-response marketing program can include:
A)generating sales leads.
B)creating awareness of a product or service.
C)developing brand image.

Question

Quizplus · Accepted Answer

The objective of direct-response marketing is to elicit an immediate response or action from the customer, which can be in the form of generating a lead or making a sale. Creating awareness or developing brand image are usually the objectives of an advertising or branding campaign, which may not necessarily result in an immediate response or action from the customer.

Objectives of a Direct-Response Marketing Program Can Include