The basic direct-response strategies are:
A)attraction, commitment, and loyalty.
B)acquisition, conversion, and retention.
C)attraction, conversion, and retention.

Question

Quizplus · Accepted Answer

The strategies of acquisition (attracting new customers), conversion (turning prospects into customers), and retention (keeping existing customers loyal) are the core principles of direct-response marketing. Therefore, option B is the correct answer. Option A includes commitment, which is more applicable to relationship marketing, while option C combines attraction and conversion but leaves out retention.

The Basic Direct-Response Strategies Are