Most markets for products are made up of individuals or groups with diverse needs for products and are called ____ markets.
A) undifferentiated
B) concentrated
C) homogenous
D) differentiated
E) heterogeneous

Question

Quizplus · Accepted Answer

Heterogeneous markets refer to markets that consist of individuals or groups with diverse product needs. This is in contrast to homogenous markets, which consist of individuals or groups with similar needs, and undifferentiated or concentrated markets, which involve targeting a single market segment or multiple segments with the same product, respectively. Differentiated markets involve targeting multiple segments with different products or marketing strategies.

Most Markets for Products Are Made Up of Individuals or Groups