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After a Firm Has Identified an Appropriate Targeting Strategy, the Next

Question 83

Multiple Choice
After a firm has identified an appropriate targeting strategy, the next step in the target market selection process is
A) determining the demographic variables of the target market.
B) developing market segment profiles.
C) determining which segmentation variables to use.
D) selecting specific target markets.
E) evaluating relevant market segments.

After a firm has identified an appropriate targeting strategy, the next step in the target market selection process is


A) determining the demographic variables of the target market.
B) developing market segment profiles.
C) determining which segmentation variables to use.
D) selecting specific target markets.
E) evaluating relevant market segments.

Correct Answer:

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