With the lexicographic model,consumers
A) order attributes in terms of importance and compare the options one attribute at a time.
B) choose the brand with the greatest number of positive features.
C) compare brands by attribute, two at a time.
D) immediately reject the brand or service from the consideration set.
E) evaluate one brand at a time.

Question

Quizplus · Accepted Answer

In the lexicographic model, consumers order attributes in terms of importance and compare the options one attribute at a time. This means that they evaluate each brand based on the most important attribute first and only compare other attributes if there is a tie.

With the Lexicographic Model,consumers