A common feature of noncompensatory models is that consumers set up ____ and reject the brand if it does not meet that standard.
A) ideal levels for each brand
B) schemas for each brand
C) brand images for each product
D) a combined score
E) a cutoff level

Question

Quizplus · Accepted Answer

Noncompensatory models involve consumers setting up a minimum standard that a brand must meet in order to be considered acceptable. This minimum standard is often referred to as a "cutoff level." Therefore, the correct answer is E.

A Common Feature of Noncompensatory Models Is That Consumers Set