The major variables that will influence the recall of attribute information might include all of the following except
A) accessibility.
B) diagnosticity of attributes.
C) salience.
D) brand name length.
E) vividness.

Question

Quizplus · Accepted Answer

Brand name length is not a major variable that influences the recall of attribute information. However, accessibility, diagnosticity of attributes, salience, and vividness are all variables that can affect the recall of attribute information.

The Major Variables That Will Influence the Recall of Attribute