A consideration set usually contains
A) only one brand.
B) between 15 and 20 brands.
C) one or two brands, depending on the product category.
D) at least 20 brands.
E) between two to eight brands.

Question

Quizplus · Accepted Answer

A consideration set typically includes two to eight brands that a consumer considers when making a purchase decision. This set of brands is often determined by factors such as familiarity, preference, reputation, and previous experience with the brands.

A Consideration Set Usually Contains