Question 1

An advertising campaign suggested multiple uses of baking soda.This is an example of increasing frequency of usage to
A) decrease product sales.
B) increase brand awareness.
C) affect the way in which we acquire goods.
D) increase product sales.
E) increase consumer awareness of the product category.

Accepted Answer

The advertising campaign suggests multiple uses of baking soda, aiming to increase the frequency of its usage, which could ultimately lead to increased product sales.

Question 2

In testing the consumption of tortilla chips,a company discovers that many consumers will eat an entire five-ounce bag in one sitting.What additional knowledge of consumers' usage could increase the company's sales?
A) New biodegradable packaging is developed to appeal to an environmentally conscious segment of consumers.
B) Humorous advertising campaign increases awareness of the brand.
C) Research shows that consumers will also eat a seven-ounce bag in one sitting.
D) Tests determine that increasing the size of the logo on the package better connects the product with advertisements.
E) Small drops in price bring large increases in sales.

Accepted Answer

Knowing that consumers will also eat a seven-ounce bag in one sitting shows that there is potential for the company to increase their product size and potentially increase sales. This information allows the company to cater to consumers who are looking for a larger portion size, which could lead to more sales. The other options are not directly related to consumers' usage or preferences and do not provide information that would increase sales.

Question 3

Whitney has decided to have her ears pierced so that she could wear pretty earrings.However,after the piercing,her ears became infected.Her expectations of the experience were not met,thus Whitney was
A) satisfied.
B) complacent.
C) dissatisfied.
D) evaluative.
E) normative.

Accepted Answer

Whitney's experience did not meet her expectations, as she encountered an infection after getting her ears pierced. Therefore, she is dissatisfied.

Question 4

An auto manufacturer starts an advertising campaign that stresses the benefits of purchasing a new car every five years so that consumers who are driving an older car will start to want to purchase an automobile.This is an example of a company appealing to what phase of the consumer decision-making process?
A) recognition and recall
B) categorization and comprehension
C) consumer behavior outcomes
D) problem recognition
E) exposure and perception

Accepted Answer

The advertising campaign is trying to create a sense of problem recognition in the consumers, making them realize that their older car might not be as good as a new one and that they should consider purchasing a new car, which is the first phase of the consumer decision-making process.

Question 5

All of the following are domains of consumer behavior except
A) the psychological core.
B) the process of making decisions.
C) the consumer's culture.
D) consumer behavior outcomes.
E) behavior within the firm.

Accepted Answer

The domains of consumer behavior include the psychological core (motivation, perception, learning, and memory), the process of making decisions (problem recognition, information search, evaluation of alternatives, and decision-making), the consumer's culture (cultural, social, and personal factors influencing behavior), and consumer behavior outcomes (consumer satisfaction, loyalty, and word-of-mouth communication). "Behavior within the firm" is not considered a domain of consumer behavior.

Question 6

Attitudes do not
A) change.
B) form from exposure to information.
C) relate to choice.
D) form from exposure to advertising.
E) always predict behavior.

Accepted Answer

Attitudes can be inconsistent and inconsistent or influenced by various factors, including social norms, personal values, and situational factors, which can lead to different behavior than what is predicted by attitudes alone. Therefore, while attitudes can be a factor in predicting behavior, they do not always accurately predict it.

Question 7

Baby shampoo advertising that includes adults using the product may help increase sales by suggesting the consumer
A) use the product more frequently.
B) use larger amounts of the product.
C) use the product for longer periods of time.
D) use the product in a different location.
E) purchase the product in a different location.

Accepted Answer

Including adults in baby shampoo advertising can suggest to consumers that the product is suitable for all ages, encouraging them to use it for longer periods of their life, not just during infancy or childhood.

Question 8

Claire wants to go on a hiking trip to Colorado.She has been climbing with her family for several years and now she is off from school for the summer.As an internal consumer process,this is an example of having
A) motivation, ability, and opportunity.
B) exposure, disposal, and memory.
C) acquisition, usage, and disposal.
D) perceptiveness, retention, and memory.
E) exposure, disposal, and retention.

Accepted Answer

Claire's desire to go on a hiking trip demonstrates motivation, as she has a personal drive to engage in this activity. She also has the ability to go on the trip, given her experience with climbing and her availability during the summer. Finally, she has the opportunity to make this trip, likely due to her current lack of school or work obligations. Therefore, this scenario exemplifies the motivation, ability, and opportunity components of internal consumer process.

Question 9

Even if consumers are exposed to information about a product,there must first be ____ in order for it to have an effect.
A) exposure
B) perception
C) ability
D) opportunity
E) a psychological core

Accepted Answer

Perception refers to the process of interpreting and making sense of the information that is received through exposure. It is only through perception that the information can have an effect on the consumer's attitudes and behavior. Ability, opportunity, and a psychological core may all influence how the information is processed and responded to, but they are not the primary factor that determines whether exposure leads to an effect.

Question 10

Problem recognition occurs when we
A) form an attitude.
B) form affect toward an object.
C) expose ourselves to persuasive information.
D) realize that we have an unfulfilled need.
E) categorize information in a schematic framework.

Accepted Answer

Problem recognition refers to the stage when a consumer realizes that they have an unfulfilled need or desire for a product or service. This can be triggered by various factors, such as a change in circumstances, a new experience, or a desire for self-improvement. The other options listed refer to different stages or processes involved in the consumer decision-making process, but they do not specifically relate to problem recognition.

Question 11

Compulsive theft,spending,gambling,and eating are examples of consumers engaging in
A) unique methods of disposal of products.
B) excessive acquisition.
C) illegal activities in the purchase of goods.
D) excessive consumer motivation.
E) behaviors that will reduce product usage in the long run.

Accepted Answer

Compulsive theft, spending, gambling, and eating are all examples of excessive acquisition, which is a common behavior among compulsive buyers. These behaviors involve excessive consumption or acquisition of goods or services, often leading to negative consequences such as financial problems, health issues, or legal troubles.

Question 12

Kimberly is very motivated to choose a good location for her hiking trip during her Spring Break vacation.Before Kimberly decides on how to go on her hiking trip,she must first make sure she has ____ information.
A) perception of
B) attention to
C) a good attitude toward
D) exposure to
E) psychological insight toward

Accepted Answer

Kimberly needs to have exposure to information about potential hiking locations in order to choose a good spot for her vacation.

Question 13

Benjamin was exposed to an ad for a new brand of potato chips,but only motivation will lead him to
A) be exposed.
B) perception.
C) disposition.
D) pay attention.
E) the psychological core.

Accepted Answer

Benjamin's exposure to the ad is not enough for him to be motivated to pay attention to it. Motivation is required for him to actively engage with the ad and potentially perceive, have a disposition towards, or be affected by the message conveyed by the ad.

Question 14

Nathan would only travel to San Clemente if he considered it a weekend trip and not a long vacation.Thus,it depended on
A) whether he comprehended the choices that were available in his consideration set.
B) if he paid attention to the choices.
C) how he categorized the product with respect to other choices.
D) how he modified the information that was available to him.
E) if he retrieved the information correctly.

Accepted Answer

Nathan's decision to travel to San Clemente is based on how he categorizes it with respect to other options. He only considers it a weekend trip, not a long vacation, which shows his categorization of it as a short-term, less significant option compared to a longer vacation.

Question 15

A consumer wants to purchase a new automobile because hers got stolen.This consumer probably has a high level of
A) ability.
B) perception.
C) motivation.
D) exposure.
E) opportunity.

Accepted Answer

The consumer's desire to purchase a new automobile due to the theft of her previous one suggests a high level of motivation.

Question 16

A consumer wants to purchase a new automobile.Since she is on vacation and has some free time,she has the ____ to learn as much as possible about her decision.
A) ability
B) perception
C) motivation
D) exposure
E) opportunity

Accepted Answer

The consumer has "free time" which gives her the "opportunity" to learn as much as possible about her decision, hence the correct choice is E, opportunity.

Question 17

Jud considers many criteria when purchasing a new mouse for his computer.He wants it to be comfortable,functional,and reflect his personality.He always considers every choice before making a decision.This decision is known as a(n)
A) acquisition disposal loop.
B) long-term memory retrieval process.
C) high-effort judgment and decision-making process.
D) categorization and comprehension process.
E) memory formation process.

Accepted Answer

Jud's process of considering multiple criteria and giving high effort to making a decision is an example of a high-effort judgment and decision-making process.

Question 18

A consumer wants to purchase a new automobile.Having three years of experience as an amateur auto mechanic,she has the ____ to learn as much as possible about her decision.
A) ability
B) perception
C) motivation
D) exposure
E) opportunity

Accepted Answer

The sentence is suggesting that because the consumer has experience as an amateur auto mechanic, she has the ability to learn as much as possible about her decision to purchase a new automobile.

Question 19

Antacid marketers find their best sales period is during the Christmas holiday season,when consumers do just a little too much indulging.This is an example of
A) seasonal sales promotions.
B) seasonal variations in consumption.
C) cycles in the disposition process.
D) the dynamic process of consumer behavior.
E) the unusually large effect of mass-consumer purchasing on the digestive process.

Accepted Answer

The fact that antacid marketers experience their best sales during the Christmas holiday season due to consumers' increased consumption suggests a seasonal variation in consumption. This means that during certain times of the year, consumers may have higher or lower demand for a particular product or service.

Question 20

The increase in the home delivery of food,videos,and convenience goods most directly affects
A) increasing prices.
B) developing smaller package sizes.
C) stimulating negative word-of-mouth.
D) where consumption is done.
E) using generic brand names.

Accepted Answer

The increase in home delivery of goods impacts where consumption is done, as more people are choosing to consume products at home rather than venturing out to brick-and-mortar stores or restaurants.

Quiz 1: Understanding Consumer Behavior

An advertising campaign suggested multiple uses of baking soda.This is an example of increasing frequency of usage to

In testing the consumption of tortilla chips,a company discovers that many consumers will eat an entire five-ounce bag in one sitting.What additional knowledge of consumers' usage could increase the company's sales?

Whitney has decided to have her ears pierced so that she could wear pretty earrings.However,after the piercing,her ears became infected.Her expectations of the experience were not met,thus Whitney was

All of the following are domains of consumer behavior except

Attitudes do not

Baby shampoo advertising that includes adults using the product may help increase sales by suggesting the consumer

Claire wants to go on a hiking trip to Colorado.She has been climbing with her family for several years and now she is off from school for the summer.As an internal consumer process,this is an example of having

Even if consumers are exposed to information about a product,there must first be ____ in order for it to have an effect.

Problem recognition occurs when we

Compulsive theft,spending,gambling,and eating are examples of consumers engaging in

Kimberly is very motivated to choose a good location for her hiking trip during her Spring Break vacation.Before Kimberly decides on how to go on her hiking trip,she must first make sure she has ____ information.

Benjamin was exposed to an ad for a new brand of potato chips,but only motivation will lead him to

Nathan would only travel to San Clemente if he considered it a weekend trip and not a long vacation.Thus,it depended on

A consumer wants to purchase a new automobile because hers got stolen.This consumer probably has a high level of

A consumer wants to purchase a new automobile.Since she is on vacation and has some free time,she has the ____ to learn as much as possible about her decision.

Jud considers many criteria when purchasing a new mouse for his computer.He wants it to be comfortable,functional,and reflect his personality.He always considers every choice before making a decision.This decision is known as a(n)

A consumer wants to purchase a new automobile.Having three years of experience as an amateur auto mechanic,she has the ____ to learn as much as possible about her decision.

Antacid marketers find their best sales period is during the Christmas holiday season,when consumers do just a little too much indulging.This is an example of

The increase in the home delivery of food,videos,and convenience goods most directly affects