A big product-usage problem for marketers is that consumers become dissatisfied because
A) the product is used incorrectly.
B) too little of the product is used.
C) too much of the product is used.
D) the product is used at the wrong time.
E) the product is not used for a sufficiently long period of time.

Question

Quizplus · Accepted Answer

When consumers use the product incorrectly, it can lead to dissatisfaction with the product, which can result in negative word-of-mouth, product returns, and loss of customer loyalty. Marketers need to ensure that consumers understand how to use the product correctly and provide clear instructions to prevent dissatisfaction.

A Big Product-Usage Problem for Marketers Is That Consumers Become