The consumer behavior process occurs over time as the consumer acquires,uses and disposes of the product.This is part of
A) a one-way process.
B) a process isolated by active behaviors that are reactive.
C) the memory network.
D) a dynamic process.
E) the judgment framework.

Question

Quizplus · Accepted Answer

The consumer behavior process is a dynamic process as it occurs over time and involves various stages such as acquisition, usage, and disposal of the product. It is not a one-way process as the consumer may revisit any stage during the decision-making process. It is also not isolated by active behaviors that are reactive, but rather influenced by external and internal factors. While the memory network may play a role in this process, it is not the main focus. The judgment framework is also not mentioned in the context of the consumer behavior process. Therefore, the best choice is D.

The Consumer Behavior Process Occurs Over Time as the Consumer