An "Open" sign in the window of a store that tells Ivan he can go in to purchase a beverage he finds particularly reinforcing. In this example, the sign serves as a
A)primary reinforcer.
B)discriminative stimulus.
C)conditioned reinforcer.
D)conditioned stimulus.
E)secondary reinforcer.

Question

Quizplus · Accepted Answer

The "Open" sign acts as a discriminative stimulus because it signals to Ivan that a specific behavior (entering the store to purchase a beverage) will be reinforced. It sets the condition under which the behavior is likely to be rewarded.

An "Open" Sign in the Window of a Store That