Which of the following is NOT consistent with relationship marketing?
A) Focusing on attaining new customers,even at the expense of losing long-term ones
B) Developing partnerships with suppliers
C) Developing partnerships with customers
D) Supporting other businesses where that support is beneficial to the company's goals

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers and stakeholders, which means it is not consistent with focusing on attaining new customers at the expense of losing long-term ones. The other options are consistent with relationship marketing.

Which of the Following Is NOT Consistent with Relationship Marketing