The marketing strategy that focuses on the precise way a B2B purchaser will use a product is known as ______.
A) end-use
B) geography
C) product-related
D) demographics

Question

Quizplus · Accepted Answer

End-use marketing is a strategy that focuses on how a B2B purchaser will use a product. It involves understanding the specific application or purpose of the product and tailoring the marketing message accordingly. This approach is particularly effective in industries such as manufacturing and construction, where the end-use of a product is critical to its success.

The Marketing Strategy That Focuses on the Precise Way a B2B