Marketers claim that intermediaries add value to the channel of distribution that outweighs the cost.
Correct Answer:
Verified
Q2: An effective channel of distribution does more
Q3: Wholesalers are marketing intermediaries who sell goods
Q4: Agents and brokers and wholesalers are types
Q5: The best way to reduce the cost
Q6: Marketing intermediaries have survived because they have
Q7: Manufacturers are usually able to perform marketing
Q8: Most marketing intermediaries have survived in the
Q9: A channel of distribution consists of the
Q10: Marketing costs make up less than 25
Q11: Some manufacturers sell directly to consumers or
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