A university using benefit segmentation and targeting students who want to get a degree quickly while still working full time would focus on
A) providing classes at convenient times and offering online courses.
B) discount pricing for students taking more than twelve credit hours.
C) the higher average salaries earned by college graduates.
D) the great variety of classes offered.
E) the number of Nobel Prize winners on the faculty.

Question

Quizplus · Accepted Answer

By providing classes at convenient times and offering online courses, the university is targeting students who want to get a degree quickly while still working full time. This allows them to balance their work and study commitments and complete their degree in a shorter period of time. Discount pricing (B), higher average salaries (C), variety of classes (D), and Nobel Prize winners on the faculty (E) may also be attractive to some students, but they do not specifically address the needs of students who want to get a degree quickly while still working full time.

A University Using Benefit Segmentation and Targeting Students Who Want