To develop psychographic segments, the marketer must understand consumers'
A)age, income, and education.
B)gender, race, and religion.
C)disposable personal income, benefit perceptions, and alternative egos.
D)self-values, self-concept, and lifestyles.
E)buying patterns and behaviors.

Question

Quizplus · Accepted Answer

Psychographic segments are based on consumers' self-values, self-concept, and lifestyles, which are more related to their personality characteristics, attitudes, and beliefs rather than demographic and behavioral factors (such as age, income, and buying patterns). Therefore, options A, B, C, and E are less relevant for developing psychographic segments.

To Develop Psychographic Segments, the Marketer Must Understand Consumers