A targeting strategy in which an organisation targets a single market segment using one marketing mix is called a(n) __________ targeting strategy.
A)selective
B)focused
C)differentiated
D)concentrated
E)undifferentiated

Question

Quizplus · Accepted Answer

A concentrated targeting strategy focuses on a single market segment with a single marketing mix, which allows the organization to tailor its efforts to the specific needs of that segment. This approach is particularly effective for small businesses with limited resources or for niche markets where a targeted approach is most effective.

A Targeting Strategy in Which an Organisation Targets a Single