Several conditions must exist for market segmentation to be successful.These conditions include all of the following except:
A)the total market should be divided so that segments can be compared on sales potential, costs and profits.
B)customers' needs for a product must be homogeneous.
C)a company must be able to reach the chosen segment with a particular marketing mix.
D)segments must be identifiable and divisible.
E)at least one segment must have enough profit potential to justify developing and maintaining a special marketing mix for that segment.

Question

Quizplus · Accepted Answer

For market segmentation to be successful, customers' needs for a product should not be homogeneous. Rather, the total market should be divided into segments based on differences in customers' needs and wants. This allows companies to tailor their marketing mix to each segment, leading to increased sales potential and profits. The other conditions listed (divisible and identifiable segments, ability to reach the segment with marketing mix, at least one profitable segment) are all necessary for successful segmentation.

Several Conditions Must Exist for Market Segmentation to Be Successful