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Regardless of their age, income or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment and whatever else they can think of.At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter and Pinterest.Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information, some want to read the information and some want to be the information writers.Facebook, originally used as a social networking application, is now used by retailers, brands, celebrities, religious groups, political campaigns and non-profit agencies, all of which are designing Facebook pages.Twitter is a more real-time site and, as is Pinterest, a more personally affiliated medium.
-Political parties are using social media to connect with voters and to keep individuals informed about political campaigns.If politicians wanted to involve potential voters in their campaigns, they could use __________, a new trend in video marketing, and create input for their Facebook pages.
A)spectators
B)avatars
C)virtual realities
D)amateur filmmakers
E)specialised video producers

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Regardless of their age, income or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment and whatever else they can think of.At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter and Pinterest.Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information, some want to read the information and some want to be the information writers.Facebook, originally used as a social networking application, is now used by retailers, brands, celebrities, religious groups, political campaigns and non-profit agencies, all of which are designing Facebook pages.Twitter is a more real-time site and, as is Pinterest, a more personally affiliated medium.
-Political parties are using social media to connect with voters and to keep individuals informed about political campaigns.If politicians wanted to involve potential voters in their campaigns, they could use __________, a new trend in video marketing, and create input for their Facebook pages.
A)spectators
B)avatars
C)virtual realities
D)amateur filmmakers
E)specialised video producers

Quizplus · Accepted Answer

The new trend in video marketing referred to in the passage is likely to be user-generated content, as the sentence suggests that politicians could "create input for their Facebook pages." This would involve amateur filmmakers creating content for politicians based on their political campaigns. Therefore, the best choice is D) amateur filmmakers.

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