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The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into its website.It knows how to appeal to all types of consumers and use the full potential of digital media.The Disney website immediately catches visitors' attention with sights and sounds that come alive.Not only can visitors catch a glimpse of an upcoming movie, but they can also connect with their favourite characters from movies past.The website offers age-appropriate games and activities, including the ability to create a fairytale cottage.The Disney Parks have their own links, as do Radio Disney, the Disney Store, family vacation packages and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Because the Disney website does not offer the opportunity for customers to directly communicate with Disney employees, it is missing __________.Customers cannot express their needs and wants directly to the company.
A)addressability
B)interactivity
C)accessibility
D)connectivity
E)control

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The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into its website.It knows how to appeal to all types of consumers and use the full potential of digital media.The Disney website immediately catches visitors' attention with sights and sounds that come alive.Not only can visitors catch a glimpse of an upcoming movie, but they can also connect with their favourite characters from movies past.The website offers age-appropriate games and activities, including the ability to create a fairytale cottage.The Disney Parks have their own links, as do Radio Disney, the Disney Store, family vacation packages and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Because the Disney website does not offer the opportunity for customers to directly communicate with Disney employees, it is missing __________.Customers cannot express their needs and wants directly to the company.
A)addressability
B)interactivity
C)accessibility
D)connectivity
E)control

Quizplus · Accepted Answer

The Disney website is missing interactivity because it does not offer customers the opportunity to directly communicate with Disney employees and express their needs and wants to the company.

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