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Marketing Research
Quiz 11: Editing and Coding: Transforming Raw Data Into Information
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Question 41
Multiple Choice
When the researcher coding qualitative data is looking for causal or logical links between terms, they are using a coding strategy known as:
Question 42
Multiple Choice
In test tabulation, what is the typical percentage of responses from completed questionnaires that a researcher will use to create coding categories?
Question 43
Multiple Choice
The idea that the coding categories applied to a given question should allow all possible answers to receive a code is another way of saying that the coding categories should be:
Question 44
Multiple Choice
Which of the rules for coding has been violated by the following responses to a question about a respondent's age? ?
unger 20
\text {unger 20}
unger 20
?
21-30
\text {21-30}
21-30
?
31Â -Â 40
\text {31 - 40}
31Â -Â 40
?
51-60
\text {51-60}
51-60
?
 overÂ
65
\text { over } 65
 overÂ
65
Question 45
Multiple Choice
The tallying of a small sample of the total number of replies to a particular question in order to construct coding categories for open-ended questions is known as:
Question 46
Multiple Choice
A priori codes are established before examining the data and are drawn from all of the following, except:
Question 47
Multiple Choice
All of the following are reasons we might choose a qualitative research method, except:
Question 48
Short Answer
A question on a survey that has not been answered by the respondent is called a(n) ____ ___________.
Question 49
Short Answer
When a field supervisor checks the collected data at the end of each day to catch technical omissions (for example, missing responses to questions), it is an example of _____ _______.