A (n)_____ could help determine whether or not snacking consumers consider Kashi Tasty Little Crackers healthy and tasty in comparison to other brands..
A) predictive modeling
B) perceptual map
C) product positioning
D) trend analysis
E) internal marketing audit

Question

Quizplus · Accepted Answer

Perceptual mapping displays,in two or more dimensions (like healthy and tasty),the location of products in the customers' minds.

A (N)_____ Could Help Determine Whether or Not Snacking Consumers