When exploratory research is conducted to try to reduce the number of new product ideas for further consideration, it has the purpose of:
A) screening alternatives.
B) discovering new ideas.
C) providing conclusive evidence.
D) diagnosing a situation.

Question

Quizplus · Accepted Answer

Exploratory research conducted to reduce the number of new product ideas is aimed at screening alternatives. Its focus is on evaluating potential ideas and determining which ones are worth pursuing for further consideration. It is not intended to discover new ideas, provide conclusive evidence, or diagnose a situation.

When Exploratory Research Is Conducted to Try to Reduce the Number