Concept testing is:
A) a qualitative technique that intensively investigates one or more situations similar to the problem situation.
B) a quantitative technique that utilises rigorous statistical tests to provide conclusive answers about a problem situation.
C) a means of evaluating ideas by providing a feel for their merits prior to the commitment of any research or development.
D) an approach used by management to help diagnose the dimensions of the problem at hand.

Question

Quizplus · Accepted Answer

Concept testing is a qualitative technique used to evaluate ideas and provide feedback about their potential merits before committing to extensive research or development. It is typically done through focus groups, surveys, or interviews to gauge consumer reactions and perceptions.

Concept Testing Is